This poster is an advertisement for the upcoming hit 'Avatar'. The poster follows common signs of a poster but also challenges some of the ideas most posters follow.
The poster clearly establishises the genre of film with an image of space and a mysterious planet, inidicating is is likely to be a Sci-Fi. The image is very simple and unrevealing, unlike most posters who tend to show a main focus of the film in their posters, such as characters. Though the image doesn't reveal much about the film, the small caption "Believe it, or not." intrigues viewers of the poster to find out what it is about and go and see it.
The poster doesn't give any magazine ratings or quotes to hype the film, it instead just simply states the film's director and title, "James Cameron's AVATAR". This will appeal to a large variety of movie watchers as he was involved with smash hits such as; The Terminator, Terminator 2:Judgement Day, Titanic and Aliens. This in itself is an advertisement as it gives a hint that the film will be successful as were the previous listed.
At each bottom corner of the poster it labels companies associated with the production of the film, in this case, 20th Century Fox and LIGHTSTORM Entertainment, which also is a hint that the film will be a blockbuster as these companies have also been previously involved in successful films.
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